(Originally posted June 2013. Most recently updated September 2014)
I read a recent blog post which made the claim that “In the past 25 years, only lip-service has been paid to SD, particularly around the use of fossil fuels.” I don’t agree – I believe that we’re much further down the track than most people know.
To me, the past 25 years have been the design phase of developing a regenerative economy. Increasingly, those designs are being translated into innovation in the built and made environments. So I’ve started putting together a list of the developing principles and practices of Regenerative Thinking as I understand them. Continue reading
Posted in Regenerative Business
Tagged cradle to cradle, ecology of commerce, gunter pauli, Interface, michael braungart, Ray Anderson, regenerative business, sustainability, The Blue Economy, The Upcycle, William Mcdonough
One of the early books that hooked me into Regenerative Business was “Cradle to Cradle” by Michael Braungart and Bill McDonough. I loved it – not just for the cool plastic “paper” it was printed on, but for the exciting ideas inside it.
I tried to share it with some of my executive coaching clients, but they handed it back completely uninspired – it was “too detailed” or “too depressing”. Re-reading it, I had to agree. The edition in question seemed to start from “your chair is poisonous, your carpet is poisonous and so are your kids’ toys”.
So a little while ago, I went back through it, drawing out the bits that I have found most inspiring. Here’s a cross-reference to what I have found and loved in it. It’s a personal perspective, but if you’ve got it on your bookshelf and not got around to it (yet), maybe this will help:
“Inspirations from Cradle to Cradle”