Tag Archives: climate

Always meant to read Natural Capitalism but not gotten a “round TUIT”?

If you’re interested in seriously cool sustainability then there’s a book you should read.   It’s about more than being good – it’s about reinventing the basic mindsets and models behind the systems that deliver our products and services.

Natural Capitalism” is a big read – and it discusses some exciting strategies for creating the next Industrial Revolution.  If you’re still working up to it, here’s a kick-start for you from our article archives: Continue reading

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A conversational approach to innovation adoption…

So you’ve got a great idea, and you’ve come up with a proposal that will meet the needs of the people you want to use it. Your work here is done… isn’t it?

Well, no – it’s not a done deal until you have your invention turned into an adopted practice – that’s the real work of innovation. Your proposed change requires a community of people who do things in a particular way to change how they work together – and there’s a process to this. Continue reading