Tag Archives: The Upcycle

From the Club of Rome to 2013 (and beyond) – regenerative thinking and some developing practices

(Originally posted June 2013. Most recently updated September 2014)

I read a recent blog post which made the claim that In the past 25 years, only lip-service has been paid to SD, particularly around the use of fossil fuels.”   I don’t agree – I believe that we’re much further down the track than most people know. 

To me, the past 25 years have been the design phase of developing a regenerative economy.    Increasingly, those designs are being translated into innovation in the built and made environments. So I’ve started putting together a list of the developing principles and practices of Regenerative Thinking as I understand them. Continue reading

Who specifically? What specifically? What’s beyond ‘someone should do something’…

OK, so you want a change in your world – what’s that change going to look like?  Do you know ?  Can you describe what you want instead?

A web post I was referred to recently said that: “Those in charge of our world currently are clearly not doing the job that needs to be done“.  The response to that post was:  ‘What are “our current leaders” failing to do? What are you hoping we … [the alternative leaders]…  do?

Who specifically….

Who specifically do you want to influence?  Who has the power now, today, to make a decision that will lead to direct action in the domain that you want action? Who is the person who has the power to make that change happen?  Do you know?  Can you get beyond “the government should” or “business shouldn’t” to describe what change you want and who truly has the power to get it initiated?

What specifically…

What specifically do you want them to do?  What process do you want them to follow?  What results will it generate and for whom?   What specific evidence will tell you that the change you want has been achieved? Continue reading

Going Beyond Cradle to Cradle: The Upcycle and the Future of Sustainable Design

I was inspired by ‘Cradle to Cradle’ when it first came out – as a business analyst in the manufacturing game it just made so much sense. Good to see a followup – “The Upcycle” is going on my reading list – after I get through “The Blue Economy”.

As an Ontological Practitioner who believes that we create new realities by describing them, to me these books are a celebration of the ongoing emergence of Regenerative Business.

It’s like the tide starting to come in over sandflats – a trickle here, a trickle there.  It doesn’t look much individually, but add it to stories like the major $ performance improvements of UK DIY retailer B&Q and to me there’s a trend emerging – one that started over two decades ago.  When you get players like B&Q facilitating consumer carbon footprint reduction, it looks like it has potential to accelerate.

What’s your evidence that the tide might have already turned?  Do you know what you’re looking for as evidence of positive change?

Be Green Packaging LLC

The Upcycle – Taking Cradle to Cradle to the Next Level

upcycle book cradle to cradle When William McDonough and Michael Braungart released their book Cradle to Cradle: Remaking the Way we Make Things in 2002, few could predict their ideas would have such a wide-reaching impact on the world of business. However, the Cradle to Cradle principle provided a much-needed blueprint for companies to incorporate the principles of sustainability into their business models and paved the way for a new certification system based on a products entire life cycle. The book has since been translated into 12 languages and become required reading for numerous college courses based on sustainability.

Nearly ten years after the publication of Cradle to Cradle, McDonough and Braungart have released yet another landmark book called The Upcycle: Beyond Sustainability – Designing for Abundance. Instead of simply rehashing the same ideas presented in the original book, they have taken…

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