In a recent interview for The CO2 Manager, I was asked how I stay positive and focussed when sustainability can seem so overwhelming.
Thinking about it, what works for me is:
- To remember that the fact that there are at least 150 million change-makers in the world.
- To be really clear on my sustainability scope – what I’m working on and why.
For all its downsides, a global population of billion people means that I don’t have to do it all. Even if only 1 billion have the freedom and resources of the Western world, and only 15% of those are innovators and early adopters, that means that we have a talent bank of around 150 million change-makers.
To me, this means that I’m free to do “my bit” in the sustainability game – and concentrate on doing it well. Continue reading