Tag Archives: focus

What’s YOUR sustainability scope? Keeping focussed in the face of overwhelm…

In a recent interview for The CO2 Manager, I was asked how I stay positive and focussed when sustainability can seem so overwhelming.

Thinking about it, what works for me is:

  • To remember that the fact that there are at least 150 million change-makers in the world.
  • To be really clear on my sustainability scope  – what I’m working on and why.

For all its downsides, a global population of  billion people means that I don’t have to do it all. Even if only 1 billion have the freedom and resources of the Western world, and only 15% of those are innovators and early adopters, that means that we have a talent bank of around  150 million change-makers.

To me, this means that I’m free to do “my bit” in the sustainability game – and concentrate on doing it well.  Continue reading