Category Archives: Innovation and Communication


Galileo, heresy, physics and the emerging regenerative economy…

Many years ago, the subject History and Philosophy of Science was a required subject in my undergraduate degree.  In it I learned about Galileo – the Italian physicist, mathematician, astronomer, and philosopher who championed heliocentrism – the then controversial proposition that the earth went around the sun.  The mindset change he championed resonates strongly with the shift to regenerative thinking. Continue reading

Are you a potential deep green cubicle commando?

I pulled the book “Cubicle Commando. Intrapreneurs, Innovation and Corporate Realities” off my bookshelf this week.  Here’s the back cover intro:

“You don’t have to leave your job to express your true self.  You can do it right there from inside the tent.”  Lisa Messenger & Zern Liew

Likewise, if you want to make a big sustainability difference, you may not need an official ‘sustainability’ job.   Real, long term sustainability is about a system change – you’re already part of the system, so it’s quite probable that you can make a difference from where you’re currently sitting.

What could you do from where you now sit?

Three are all sorts of possibilities, depending on how courageous you are and how skillful you are at influencing.  Some of them might include:

  • Finding a way to introduce an accountant to the thinking behind the recent World Forum on Natural Capital;
  • Getting your purchasing department to trial ‘refill stations’ for whiteboard markers, and maybe even re-manufactured markers;
  • Finding a way to play Gunter Pauli’s video on The Blue Economy “Going Beyond My Own Dreams” for somebody in marketing or product design (or even in the executive group if you’re connected there).

There are a lot of people looking for a ‘sustainability job’ inside the existing linear economy – it’s a tough competition.  Before you take it on, have a close look at where you are now – you might be able to do more good as a “deep green” or “blue economy” cubicle commando.  What other possibilities can you think of?

How could understanding Gerber’s eMyth Technician improve your sustainability results?

Michael Gerber first published his business classic “The eMyth” in 1986, and it’s been a business book bestseller for decades, revised as “The eMyth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” in 1995. (NOTE: The “e” is nothing to do with the Internet – it stands for “entrepreneur”.) Its insights into how business works – and doesn’t work – are highly useful for sustainability success as well as business success.

Understanding the motivations, preferences and key stress points characteristic of Entrepreneurs, Managers and particularly Technicians can help us craft more relevant sustainability messages. Continue reading

Enough with the ‘why’ already – let’s talk about the ‘what’ and ‘how’ of profitable sustainability…

WhyHumans need more than why stuff for behaviour change.  If a good reason why was enough to create behaviour change then we wouldn’t have problems with smoking, obesity or any number of other ‘challenges’.  To make effective change, most of us need more than “reasons why” – we also need to know what to change, we need to know how to do it, and we need some rewards along the way.

Where are the (guilt-free) sustainability videos and audios about the ‘what‘ and ‘how‘ of profitable, regenerative sustainability?

I’m a bit cranky today.  I’ve just watched another video on sustainability – and it’s still about “why sustainability is important”.  A whole 20 minute TED talk – and over 15 minutes of “why. Continue reading

Who specifically? What specifically? What’s beyond ‘someone should do something’…

OK, so you want a change in your world – what’s that change going to look like?  Do you know ?  Can you describe what you want instead?

A web post I was referred to recently said that: “Those in charge of our world currently are clearly not doing the job that needs to be done“.  The response to that post was:  ‘What are “our current leaders” failing to do? What are you hoping we … [the alternative leaders]…  do?

Who specifically….

Who specifically do you want to influence?  Who has the power now, today, to make a decision that will lead to direct action in the domain that you want action? Who is the person who has the power to make that change happen?  Do you know?  Can you get beyond “the government should” or “business shouldn’t” to describe what change you want and who truly has the power to get it initiated?

What specifically…

What specifically do you want them to do?  What process do you want them to follow?  What results will it generate and for whom?   What specific evidence will tell you that the change you want has been achieved? Continue reading

A quick “body hack” for sustainability change-makers…

Changing your body will change your effectiveness.

I found Amy Cuddy’s TED talk about this last week, then was reminded in a training session the other day that 93% of human communication is n0n-verbal:

  • 7% what you say
  • 38% tonality
  • 55% body language

So what your body says is the most powerful part of your communication – and it’s surprisingly easy to shift it. Continue reading

Myers-Briggs insights for sustainable business change agents…

During my early coach training, I learned about the Myers-Briggs  temperament preferences – it helped me understand some of my frustrations in the world and gave me some insights into how I could operate more effectively.  It was like the time I found out about the basics of perspective and proportion in drawing – there were actually tools that could help me to create a better result with less frustration. Continue reading