Collaborative Consumption and the Sharing Economy

(First published in “Regenerative Thinking in Action” – April 2014)

A different aspect of the shift to regenerative thinking is the development of a group of value-sharing initiatives that leverage the Internet to deliver value. In their book “What’s Mine is Yours”, Rachel Botsman and Roo Rogers identify different forms of collaborative consumption systems including:

  • Product service –  based on users paying for the benefit of using a product without needing to own the product outright.
  • Redistribution – where used or pre-owned goods are passed on from someone who does not want them to someone who does.
  • Collaborative lifestyles – where people with similar needs get together to share and exchange time, space, skills and other intangibles.

Rachel Botsman explains Collaborative Consumption in this TED Talk:

If you’re interested to investigate further, here’s a list of some of the Australian initiatives from planetcentric.

We’re heavily habituated to owning what we need, so exploring for collaborative alternatives can be another way to leverage the opportunity side of regenerative business.  If you need help in developing a new strategic perspective, then Contact Us.

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