Alan Atkisson: What Music Means (to Me)

Alan’s book “Believing Cassandra” was a great insight for me at the start of my sustainability journey.     What helps you nurture and sustain yourself?

Alan AtKisson

AtKissonBlogPhoto9Apr2013This article describes how music came back into my life — again — and the process of recording my new album with some of Sweden’s leading musicians. The album is to be released later this year (2013) .

A few years ago, I heard someone ask the veteran global trend analyst Lester Brown — who is known for dire warnings about the state of the planet — this question: “How do you maintain your optimism?”

“I have a one-word answer for that,” said Lester. “Bourbon.”

As someone whose professional life often involves analyzing global trends, and then informing others about them (while trying to help them change the direction of those trends), I often get asked the same question. So I adopted Lester’s snappy, whiskey-based answer and modified it. “Unlike Lester,” I would say, “I have a two-word answer for that. Single malt.”

My real answer, of course, is more…

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