Always meant to read Natural Capitalism but not gotten a “round TUIT”?

If you’re interested in seriously cool sustainability then there’s a book you should read.   It’s about more than being good – it’s about reinventing the basic mindsets and models behind the systems that deliver our products and services.

Natural Capitalism” is a big read – and it discusses some exciting strategies for creating the next Industrial Revolution.  If you’re still working up to it, here’s a kick-start for you from our article archives:

“This book will challenge you and inspire you. To read it, you’ll need to look beyond the big words it uses. The simple, creative ideas behind the words will be well worth your time and effort. The concepts are simple and elegant once you get them – “business as though the environment matters” is going to be a fundamental profit strategy in this new century.”

Read the full article: “Translating Natural Capitalism”

Seriously inspired?

If you’re reading this post then you can read the book – it’s downloadable in chapters from

If  big books aren’t for you, but you still want to know more, then you could invest in a copy of our 100-page executive summary “The Deep Green Profit Handbook“, available in paper or PDF format from

Or is what you really want to jump in and get started – to actively work with the concepts?  They’re embedded in our Regenerative Business programs, including our executive briefings and business workshop series.

What You Can’t Afford to Assume About Business and the Environment” will update you on developments of the past decade that rarely make the mass media, but which are likely to radically change how your company delivers products and services to your customers.

Principles and Practices of Regenerative Business” educates your key players on the straightforward principles of regenerative business and how to apply them in your industry.


Balance3 is a Regenerative Business Coaching practice, teaching the principles and underlying innovation practices at the heart of successful, profitable “deep green” business.   Contact us to find out more:

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