Interesting implementation of Principle #1 – There are no products, only services.
If your modular furniture from IKEA was fashioned from wood harvested on one continent, cut and finished on another, and shipped to yet a third, that’s not exactly sustainable. That’s why design firm Filson and Rohrbacher decided to replace actual furniture with its evanescent, Platonic ideal: pure information. Download the computerized machine-ready plans at their website and you can use them to build just about anything out of anything.
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